South Africa, April 26, 2024 – Building upon their two previous releases last year, Stüssy & Levi’s® introduce a new capsule for Autumn 2024. Taking inspiration from their home state, the California based brands return with a four-piece range, consisting of a leather jacket, crispy rinse trucker, matching jean, and leather belt. Stüssy continues to apply their signature aesthetic to staple Levi’s® garments, each piece in the collection refined with custom fit, design & finishes.
STÜSSY & LEVI'S® INTRODUCE NEW CAPSULE COLLECTION FOR AUTUMN 2024
Crafted from white Italian leather, the Leather Jacket comes in a slightly cropped, boxy fit and features an embroidered Stüssy stamp bearing slogan “Built Tough Worldwide Since 1980”, enlarged co-branded button shanks, and custom Two-Horse Pull patch with the Stüssy script logo. Inspired by classic western wear, the leather belt is offered in a tan colorway and features embossed branding with black paint detailing.
The Crispy Rinse Trucker shares the same silhouette, slightly oversized and offered in a two-tone (brown & black) denim with contrast stitching. Special features include an embroidery stamp below the front left chest pocket plus co-branded patch and button shanks. Finally, the Crispy Rinse Jean comes in a matching finish and is styled as a 5-pocket pant with embroidered stamp on back left leg, button fly closure, contrast stitching, and co-branded elements.
The new collection from Stüssy & Levi’s® is now available for purchase on Levi.co.za and at the Sandton City Levi’s® Store.
About the Levi’s® brand
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading denim and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.
About Levi Strauss & Co.
Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in denim. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s®, Dockers®, Levi Strauss Signature™ and Beyond Yoga® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops. Levi Strauss & Co.’s reported 2023 net revenues were $6.2 billion. For more information, go to http://levistrauss.com, and for company news and announcements go to http://investors.levistrauss.com.
About Stüssy
In the late ’80s and early ’90s, a brand was born from the Southern California surf scene and swept through the clothing landscape to redefine the look and ideology of casual-wear. That brand was Stüssy, a label that grew organically from youth movements and inadvertently revolutionized the clothing business.
Shawn Stüssy was a surfer who used to shape his own boards for friends and localsin Laguna Beach, California. Stüssy began screening t-shirts and shorts to sell along with the surfboards as a form of promotion; his surname written in a graffiti-influenced hand style was to become the company logo. Stüssy inadvertently fell into the clothing business through his deep-rooted love of surfing, and in a few short years, people were talking within the small, insular world of surf and skateboarding in the late ‘80s. Shawn set up small showrooms in New York and California and hit the road, showing his designs to stores he respected.
The brand grew during a time when epochal shifts that now frame contemporary popular culture were taking place. In the music scene the late ’70s gave us punk, while the early ’80s brought us a new DIY type of music called rap. Punk broke creative and aesthetic barriers and taught us that anyone could have a band. Rap pushed social boundaries and explored the ideas of remixing and sampling. These new ideas and territories created a new modern platform for fashion and cultural expression. The designs and overall aesthetic touched on references from a range of underground subcultures that resonated with Stüssy. This approach appealed to a worldwide network of creative youth who shared a common interest in surf-culture, skating and music. Limited distribution fueled the desire internationally, and those who wanted the gear found it and felt a part of something bigger in the process.
With Stüssy’s success came the opportunity to travel and spread the Stüssy vibe.The clothing was inspired by an international group of musicians, skaters, DJs and artists with similar tastes; trendsetters in New York, London, Tokyo and other areas of the world were eager to get aboard this movement inspired by a network of like-minded individuals. This group of friends later became the “International Stüssy Tribe” with chapters in New York, Tokyo, London, Berlin and Los Angeles. With a strong network of tribe members wearing the brand in clubs and on the scene across the globe, the Stüssy message spread organically. The brand was committed to producing relevant, good quality clothing at a reasonable price available only at very select stores worldwide in limited quantities. This was an entirely new concept at the time, which has since been used to varying degrees of success.
