YOUR VOICE IS THE DIFFERENCE #UseYourVoice
The Levi’s® brand is leaning in on its long history of celebrating the power of authentic self-expression and championing ideals of equality, inclusiveness and progress through its seventh ad instalment of its “Live In Levi’s®” campaign.
The “Live In Levi’s®” platform is a celebration of all the ways that people wear Levi’s® and all the people that live their lives in Levi’s® around the world.
The new ad, called “Use Your Voice,” illustrates how a wide range of voices, in both big and small settings, can inspire and effect change in individuals and communities around the world. Each vignette celebrates authentic, youthful voices in a manner that’s inspiring — no matter what the viewer’s age, country of origin, or politics. “Use Your Voice” is a reminder that we all have an inner power that can spark change. And Levi’s has always supported those who use authentic self- expression to positively affect the world.
“Levi’s is all about self-expression and, at this time, your vote is the ultimate expression of your voice. We really wanted to get behind this and create a movement, particularly, amongst the youth. There is power in them hearing this message coming from their favourite actress, musician or sportsperson and we are proud to partner with them to deliver it,” said Candace Gilowey, Levi Strauss South Africa’s head of Marketing.
Read the full article here
