

WATER<LESS™
Unless you’re buying raw denim, your jeans have likely undergone a finishing process. It’s the last but most crucial step in denim production, giving jeans a broken-in look and feel from day one. Unfortunately, finished denim uses a lot of water. We’re changing that.

REPAIR. REIMAGINE. RECYCLE
Levi’s® jeans are made to last. For almost 150 years, we’ve designed durable clothes built to withstand daily wear. These days, when more than 85% of textiles end up in landfills, product longevity matters more than ever.

Original style. Responsibly made.
Cotton is in our jeans and our genes. We’ve been using it since the first pair of Levi’s® was crafted in 1873. Today, it makes up 90% of our raw materials, which means it has a huge impact on our environmental footprint.

Sustainability
Every drop counts, so we got serious about saving water. Our designers came up with a new, innovative ways to get the denim finishes you love, using a lot less water.