Original style. Responsibly made.
REPAIR. REIMAGINE. RECYCLE.
Levi’s® jeans are made to last. For almost 150 years, we’ve designed durable clothes built to withstand daily wear. These days, when more than 85% of textiles end up in landfills, product longevity matters more than ever. Wearing a garment for just 9 months longer, shrinks it carbon footprint by 30%. We’re on a mission to minimize our environmental impact and make it easy for you to do the same.
Repair: Give your jeans a second life.
Jeans only get better with time, so keep yours for as long as possible. Think twice about throwing out damaged denim: extend the life of your jeans by patching up rips, mending hems, replacing buttons and more. Hold on to your Levi’s® longer. You’re helping the environment—and giving your denim a little soul.
Reimagine: Love what you wear. Live with it longer.
Everyone has a favorite pair of jeans—lovingly worn and torn. When “torn” becomes “tattered,” your jeans still aren’t done. Transform the workable scraps into shorts. Shorts into wallets. Wallets into patches. Or (almost) anything you dream up. Feeling crafty? Repurpose old denim by following our DIY projects. It’s eco-friendly shopping in your own closet.
“We recognize that the apparel industry is very resource-intensive. Way too many garments end up in landfills. One thing that’s really beautiful about our jeans is that they stay around for generations. They become vintage treasures.”
– Una Murphy, Levi’s® Senior Innovation Designer
Recycle: Keep your denim out of landfills. We can help.
Jeans are super durable, which means they can live many different lives. Never throw out pieces you’re done with. You can take “recycling” in another direction, turning your clothes into instant vintage for someone else. Donate your jeans to a second-hand shop. Pass them down to your kid brother—or save them for your newborn daughter. Anything but throwing them away.
DIY TUTORIALS:
Have fun with your old jeans. See how they can be repurposed in these 3 DIY video tutorials.