Original style. Responsibly made.

Repair: Give your jeans a second life.

Jeans only get better with time, so keep yours for as long as possible. Think twice about throwing out damaged denim: extend the life of your jeans by patching up rips, mending hems, replacing buttons and more. Hold on to your Levi’s® longer. You’re helping the environment—and giving your denim a little soul.

Reimagine: Love what you wear. Live with it longer.

Everyone has a favorite pair of jeans—lovingly worn and torn. When “torn” becomes “tattered,” your jeans still aren’t done. Transform the workable scraps into shorts. Shorts into wallets. Wallets into patches. Or (almost) anything you dream up. Feeling crafty? Repurpose old denim by following our DIY projects. It’s eco-friendly shopping in your own closet.

“We recognize that the apparel industry is very resource-intensive. Way too many garments end up in landfills. One thing that’s really beautiful about our jeans is that they stay around for generations. They become vintage treasures.”

– Una Murphy,  Levi’s® Senior Innovation Designer 

Recycle: Keep your denim out of landfills. We can help.

Jeans are super durable, which means they can live many different lives. Never throw out pieces you’re done with. You can take “recycling” in another direction, turning your clothes into instant vintage for someone else. Donate your jeans to a second-hand shop. Pass them down to your kid brother—or save them for your newborn daughter. Anything but throwing them away.