Levi’s® x Manila von Teez Pride 2020
As a brand, we have always championed stories of change. Stories of unapologetic self-expression. When Meghan Daniels & Manila von Teez crossed paths magic happened. What came out, was so much more than just another piece of content.
What came out was a call-to-arms:
A call to realise that your voice is your power.
It’s the author of your anthem.
The vocalization of your expression.
The chorus of your community.
Watch as we venture from backstage to spotlight, from vulnerable to fierce, through the voice of Manila Von Teez during Cape Town Pride 2020.
Levi’s® Pride 2020 Presents
USE YOUR VOICE
In alliance with Self Evident Truths — a photographic project by iO Tillett Wright documenting 10,000 people who identify as anything other than heteronormative — Levi’s® presents Pride 2020. With 100% of net proceeds going to OutRight Action International.
This is no ordinary Pride campaign. Worn by real people and captured by iO, we bring you a line of tees, jackets, accessories and chaps (yes, we said chaps!) inspired by the resilience and beauty of a community continually speaking up in the face of institutional injustice.
PRIDE 501 93 SHORTS
FADED TIE DYE
PRICE R999
RIDE COMMUNITY
CROPPED TEE LAVENDER
PRICE R399
PRIDE DENIM
CHAPS STONEWASH
PRICE R1499
OutRight Action International
Now our Pride beneficiary for a second year in a row, OutRight is a nonprofit working year-round at the international, regional and national levels to to research, document, defend and advance human rights for LGBTQ+ people around the world. It’s the only LGBTQ+ organization that has a permanent presence to advocate at the United Nations Headquarters in New York. Their major stake at the UN, along with their special consultative status, allows them to shed light on the concerns of LGBTQ+ people globally.
About iO Tillett Wright
Meet iO Tillet Wright, 34 year old author, photographer, TV host, activist and longtime friend of Levi’s®. His focus on identity shows up in every medium—from his photography in Self Evident Truths to his work co-hosting MTV’s Suspect. He’s a regular speaker at universities, discussing the expansion of normalcy and embracing differences. A native New Yorker, iO is now based in Joshua Tree, California.
