GREATNESS REDEFINED
Few partnerships carry the weight of true cultural legacy. Levi’s® and Jordan are two American icons whose influence extends far beyond sport or style — shaping generations through craft, creativity and self-expression. From the court to the street, their impact is everywhere.
Now, Levi’s® and Jordan continue that shared legacy with a new collaboration that redefines greatness. Together, we’re recoding classics, denimizing sport and bringing fresh energy to one of the most iconic shoes of all time: the Air Jordan 3, including a special Lunar New Year exclusive. Rooted in craftsmanship and sport culture, the collection reflects how greatness evolves when two icons are cut from the same cloth.
Leading the line up is the Lunar New Year, crafted to honor the Year of the Horse and the upcoming lunar calendar. Built with unbleached ecru denim, pony hair panels, a jacquard heel tab and red chain stitch embroidery reading “Year of the Horse” on the interior tongue, the design reflects tradition, movement and forward momentum — values shared by both brands
We have additional exclusives, including a Los Angeles-only colorway we’re releasing during the NBA All-Star Weekend. Each pair features signature Levi’s® details — including the red tab and the iconic “This is a pair of Levi’s®” insole artwork — grounding the sneaker firmly in denim heritage.
Denim at Play
The collection extends beyond footwear with a lineup that fuses athletic influence and Levi’s® craftsmanship. Statement pieces like the Pinnacle Varsity Jacket and Football Jersey bring bold sport energy while denim icons are reworked with modern fits, archival graphics and elevated finishes.
From the black washed Type III Trucker Jacket with oversized Wings branding to baggy denim built for stacking with the Air Jordan 3, every piece reflects the shared DNA of both brands — precision performance and cultural relevance.
Defining Greatness
Across the collection thoughtful details bring the story to life: co-branded hardware embroidered graphics, durable fabrics and construction choices that nod to both brands’ histories. It’s a lineup designed not just to be worn but to move — through communities and generations.
Available Globally
The Levi’s® x Jordan collection launches globally on February 20th. Selected items from the collection will be available at Levi.co.za, Levi’s® V&A Waterfront and Sandton City stores.
