GREATNESS REDEFINED

GREATNESS REDEFINED

Few partnerships carry the weight of true cultural legacy. Levi’s® and Jordan are two American icons whose influence extends far beyond sport or style — shaping generations through craft, creativity and self-expression. From the court to the street, their impact is everywhere.

Now, Levi’s® and Jordan continue that shared legacy with a new collaboration that redefines greatness. Together, we’re recoding classics, denimizing sport and bringing fresh energy to one of the most iconic shoes of all time: the Air Jordan 3, including a special Lunar New Year exclusive. Rooted in craftsmanship and sport culture, the collection reflects how greatness evolves when two icons are cut from the same cloth.

Leading the line up is the Lunar New Year, crafted to honor the Year of the Horse and the upcoming lunar calendar. Built with unbleached ecru denim, pony hair panels, a jacquard heel tab and red chain stitch embroidery reading “Year of the Horse” on the interior tongue, the design reflects tradition, movement and forward momentum — values shared by both brands

We have additional exclusives, including a Los Angeles-only colorway we’re releasing during the NBA All-Star Weekend. Each pair features signature Levi’s® details — including the red tab and the iconic “This is a pair of Levi’s®” insole artwork — grounding the sneaker firmly in denim heritage.

Denim at Play

The collection extends beyond footwear with a lineup that fuses athletic influence and Levi’s® craftsmanship. Statement pieces like the Pinnacle Varsity Jacket and Football Jersey bring bold sport energy while denim icons are reworked with modern fits, archival graphics and elevated finishes.

From the black washed Type III Trucker Jacket with oversized Wings branding to baggy denim built for stacking with the Air Jordan 3, every piece reflects the shared DNA of both brands — precision performance and cultural relevance.

Defining Greatness

Across the collection thoughtful details bring the story to life: co-branded hardware embroidered graphics, durable fabrics and construction choices that nod to both brands’ histories. It’s a lineup designed not just to be worn but to move — through communities and generations.

Available Globally

The Levi’s® x Jordan collection launches globally on February 20th. Selected items from the collection will be available at Levi.co.za, Levi’s®  V&A Waterfront and Sandton City stores.

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LEVI’S® x KIKO KOSTADINOV

LEVI’S® x KIKO KOSTADINOV

Following the success of their inaugural collaboration, the Levi’s® brand and London-based designer Kiko Kostadinov return with a second men’s collection—a five-piece exploration of formality, function and the art of modern workwear. Inspired by the role of denim within artistic communities, the collection reflects on how creative expression transforms everyday garments into symbols of culture, craft and rebellion.

The standout Levi’s® x Kiko Kostadinov Articulate Jacket returns in lightweight 10 oz. mid-blue indigo denim with an authentic heritage finish. Updated pocket designs and single needle topstitching honor classic Trucker construction, while a left-on L tab at the elbow and subtle pleat detailing toward the cuffs introduce Kostadinov’s signature technical precision. The result is a contemporary study in form and fit—where craftsmanship meets quiet innovation.

Paired with the matching Levi’s® x Kiko Kostadinov Articulate Jeans, the jacket anchors the collection in authentic denim heritage. Sharing the same mid-blue indigo fabric, the jeans feature updated knee details, single needle topstitching and wider belt loops. A straight, loose fit and special back yoke detailing create a modern interpretation of classic American workwear—designed to move effortlessly between utility and artistry.

Bridging formal and casual codes, the Levi’s® x Kiko Kostadinov Andy Pattern Shirt features a lightweight gray-and-white windowpane weave with exposed shell buttons, welted chest pocket and tonal topstitching at the back yoke. The clean silhouette offers a sophisticated foundation that transitions seamlessly from studio to society.

The collection’s most formal expression comes through the Levi’s® x Kiko Kostadinov Andy Suit Jacket and Andy Suit Trouser. Crafted from black polyester twill with satin detailing, the suit revisits mid-century tailoring through Kostadinov’s lens of technical refinement. The blazer’s concealed buttons, pleated front and precise darts create structure and movement, while the matching trousers feature raw-edge satin accents, slanted pockets and a wide belt loop design—a nod to Sta-Prest® innovation first introduced by Levi’s® in the 1960s.

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The second Levi’s® x Kiko Kostadinov men’s collection continues the exploration of how formality and rebellion can coexist—transforming denim’s utilitarian roots into a new uniform of artistic expression and modern masculinity.

Launching worldwide on November 11, the collection will be available on Levi.co.za

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Levi’s® X Barbour

Levi’s® X Barbour

We’re celebrating our shared heritage in a collection that reimagines our original methods of making. To pay tribute to this generational partnership, we’re highlighting modern makers that are crafting their own legacies.

Born from a need for both form and function, Levi Strauss and John Barbour each created garments uniquely suited for demanding work environments. Whether built to endure the rigors of the California gold mines or to shield fishermen from the harsh seas of Northeast England, their design ingenuity has since become a symbol of craftsmanship, durability, and timeless style. For this Levi’s® x Barbour collaboration, the two icons of workwear tradition unite to redefine what heritage means today.

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The Modern Makers

Meet the modern day makers that are crafting their own legacies.

Lev Rosenbush,
Ceramic Designer

Lev Rosenbush is a London-based ceramic designer and founder of Studio Halftime. Brooklyn-born, Central Saint Martins–trained, he merges sport and craft, creating storytelling-driven, functional art while teaching pottery at Studio Pottery London alongside his practice.

Andu Masebo,
Furniture Maker

Andu Masebo is a London-based product designer and furniture maker whose practice bridges design and craft. Rooted in carpentry, metalwork, and ceramics, his work transforms materials into clear, accessible stories that connect making, cultural context, and modern design sensibilities.

Ellie Mercer,
Jewelry Maker

Ellie Mercer is a London-based jewelry designer whose sculptural pieces merge resin with gold and silver. Self-taught and experimental, her process embraces trial, error, and improvisation, creating expressive, one-of-a-kind designs that challenge convention through material contrast and organic form.

Shivas Howard Brown,
Audio System Designer

Shivas Howard Brown is a London-born creative director and founder of Friendly Pressure, a loudspeaker design studio fusing hi-fidelity precision with UK soundsystem culture, crafting custom audio systems that transform sound into art, community, and shared experience.

All of the waxed pieces in this collection—jackets and hat—are made from a special Barbour waxed fabric. While it delivers Barbour’s signature weatherproof performance, it also features a higher beeswax content, allowing each piece to develop rich character and patina with wear. Like an authentic Levi’s® denim jacket, these garments break in over time, gaining unique marks and personality that reflect their wearer’s journey.

This collection includes five outerwear pieces that pay tribute to some of Levi’s® and Barbour’s most iconic designs. The Men’s Levi’s® x Barbour Bedale Jacket comes in two versions: a dark navy desert wax and a denim workwear-inspired edition. Originally introduced in 1980 and named after a market town in North Yorkshire, the Bedale’s relaxed fit and mid-weight fabric make it a versatile staple for year-round wear.

Levi’s® X Barbour
Oversized Bedale
Waxed Jacket

A contemporary re-imagining of one of Barbour’s signature styles, this jacket is the perfect balance of both brands. First introduced to the range in 1980, the Bedale was originally designed by Dame Margaret Barbour as an equestrian jacket. This collaboration introduces signature Levi’s details to this classic jacket with branded snaps, front pleats, and tonal arcuate stitching on the below pockets. Complete with a detachable hood and a co-branded jacron patch at the interior liner.

Levi’s® X Barbour
Oversized Bedale
Denim Jacket

This collaboration introduces signature Levi’s details to this classic jacket with its rugged indigo denim, reinforced at stress points with Levi’s copper rivets. Levi’s branded snaps pair with Barbour’s signature moleskin handwarmer pockets, corduroy collar and iconic ring pull two-way zipper.

The Levi’s x Barbour Type II Trucker comes in two iterations. One features Barbour’s signature waxed fabric in their most iconic colorway – Archive Olive with a Brown Corduroy Collar. The other, in a mid-wash denim, features a Barbour Green corduroy collar. Both colorways are lined with iconic Barbour tartans, have ring pull two-way zippers under the placket, storm flaps under the collar and Levi’s branded shanks. Both have tonal Barbour embroideries at the left cuffplacket and Levi’s timeless Red Tab at the left chest pocket.

Levi’s® X Barbour
Type II Waxed
Jacket

Bringing together Barbour’s heritage craftsmanship with Levi’s iconic denim design, the Barbour x Levi’s Type II Waxed Jacket fuses Barbour’s 8oz waxed cotton for a vintage look with Levi’s world famous Type II denim jacket.

Levi’s® X Barbour
Type II Denim
Jacket

Inspired by classic trucker jacket silhouettes, this shorter length jacket features Levi’s unique pleated detail to the branded shank button placket paired with Barbour’s iconic ring pull zip, tartan lining, cord collar and throat tab.

The Women’s Levi’s® x Barbour Spey Wax Jacket reimagines Barbour’s classic silhouette in rich tobacco wax with a brown cord collar, with Levi’s® trucker-style cuffs and waistband complementing the look. Peek inside, and you’ll find moleskin pocket linings, a dress tartan liner, and co-branded details throughout, blending outdoor utility with authentic Western style

Levi’s® X Barbour
Spey Waxed
Jacket

The Levi’s x Barbour Spey Waxed Jacket is a contemporary take on one of Barbour’s most sought-after outerwear designs. First introduced into the range in 1981, the Spey Waxed Jacket was Barbour’s first ever fishing jacket, designed to be worn with waders. This version come in dark tan with a fusion of Barbour and Levi’s details: the signature Barbour D-ring on the chest, timeless tartan lining and a detachable waxed hood, Levi’s western-inspired pocket flaps, branded shank button fastening and a heritage inspired cinch on the back. This is a piece taken from the archives and re-imagined for today.

For days when you don’t need a jacket, the Levi’s® x Barbour Hoodie and Graphic Tee deliver laid-back comfort with co-branded artwork that nods to both brands’ heritage. Finally, top off the look with the Levi’s® x Barbour Waxed Cap—a classic in olive waxed cotton, finished with tartan lining, antique brass closure, and a Levi’s® Red Tab detail on the brim.

The collection also features two bottoms, perfect to pair back to the jackets and tops or to wear on their own. The Levi’s® x Barbour 578 Pleated Corduroys feature deep pleats and classic tartan binding along the out seam and the Levi’s® x Barbour 568 Loose comes in a relaxed fit in a worn-in dark wash. Both styles include interior pocket bag artwork pulled straight from the Levi’s® and Barbour archives, featuring graphics of a Barbour fisherman and a Levi’s® miner, bringing together two worlds of workwear in one thoughtful detail.

Levi’s® X Barbour
568™ Loose Jeans

he Barbour x Levi’s 568 Loose jeans are inspired by a ‘90s look with their casual and roomy fit. These every day, non-stretch, subtly dirty mid-wash jeans, feature archival prints on the internal pocket bags for a hidden reference to the histories of the two brands. Finished with a cobranded jacron patch on the waistband and tartan binding on the interior out seams at the hem, they’re a true blend of Barbour and Levi’s DNA.

Levi’s® X Barbour
578™ Baggy
Corduroy
Trousers

Nodding to the ’90s, the Barbour x Levi’s 578™ Baggy Corduroy Trousers are an iconic Levi’s style with a signature Barbour twist: tartan lined interior yoke, printed pocket bags, and a cobranded jacron patch. With a slouchy and casual fit, they’re crafted from the same classic green corduroy used to make the collars on Barbour’s signature waxed jackets, adding to the rich heritage and history of this already coveted design.

The Levi’s® x Barbour collection drops 30 October 2025, available at Levi.co.za, V&A Waterfront, and Sandton stores.

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Levi’s® x Toy Story

Levi’s® x Toy Story

Levi’s® and ©Disney/Pixar celebrate Toy Story with a Western-inspired collection starring Woody and friends.

From Woody, the ever-loyal and brave sheriff (“Reach for the sky!”), to the spirited, yodeling cowgirl Jessie (“Yodelayheehoo!”), Toy Story has given us some of the most beloved and enduring characters in animated film history. To celebrate its 30th anniversary, we’ve teamed up with Pixar to bring these icons and unforgettable moments to life through pieces that blend the frontier charm of Woody’s Roundup with the Western authenticity of Levi’s® denim legacy.

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Levi’s® x TOY STORY
Western JACKET

The Levi’s® x Toy Story Western Jacket is full of fun. The cropped silhouette shows off stitching inspired by the motif on Woody’s boots, Toy Story chainstitch embroidery on the right cuff, and an embroidered Bullseye patch on the left sleeve. Custom studs across the collar and yoke feature five film-inspired motifs: Woody’s belt buckle, Space Ranger logo, Pizza Planet emblem, Woody’s boot logo, and a cactus design. It’s the ultimate wearable Easter egg for fans and collectors alike.

Levi’s® x Toy Story
Rodeo Shirt

The ranch-ready vibe continues with a Levi’s® x Toy Story Rodeo Shirt in an all-over cowprint, with a “Hey Howdy Hey” embroidered over the chest. The Levi’s® x Toy Story Type III Trucker leans into Western nostalgia with patch-and-repair detailing using patterns from Woody’s outfit, topped off with a Woody Saddleman graphic on the back and a “You’ve Got a Friend in Me” print.

The Levi’s® x Nike Air Max 95 White/Ecru pairs low-key hues of Ecru Denim and matte white with a gum sole, providing a neutral look that pairs perfectly with your favorite worn-in Levi’s® denim.

The stealthy and smooth Levi’s® x Nike Air Max 95 Black is made from 14-ounce black denim construction for a bold, sleek, monochromatic statement.

And you bet we didn’t forget some of Woody’s signature staples—jeans and a vest. Men’s bottoms include the Western Flare with double-knee carpenter styling and custom studs, the Loose Jean with patch-and-repair details matching the Type III Trucker, and the Carpenter Jean in flour sack-inspired print, which you can pair with a Vest in the same all-over print.

The women’s pieces pay tribute to Jessie’s“Yeehaw!” spirit with bold silhouettes and playful details. The Toy Story Type II Cropped Jacket in rinse indigo features a Western cut with “Yodelayheehoo” chainstitched on the back and a cow print contrast denim collar. The Western Shirt continues the theme, while the Ribcage Bell reinvents the iconic silhouette with cow print smile pockets, a cow print waistband, and “Howdy” embroidery at the hip.

Levi’s® x TOY STORY
Ribcage Bell

The Levi’s® x Toy Story Ribcage Bell reinvents the iconic silhouette with cow print smile pockets, a cow print waistband, and “Howdy” embroidery at the hip.

Levi’s® x Toy Story
Type II Jacket

The Toy Story Type II Cropped Jacket in rinse indigo features a Western cut with “Yodeleehoo” chainstitched on the back with cow print contrast denim collar.

Rounding out the collection are graphic tees and a hoodie, plus an assortment of rootin’-tootin’ accessories, including hats, a tote bag, a pouch, a Woody-inspired belt buckle, and a bandana set. Every detail nods to the heartfelt nostalgia, humor, and frontier fun that’s defined Toy Story for 30 years

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LEVI’S® x KIKO KOSTADINOV

LEVI’S® x KIKO KOSTADINOV

Following the success of their inaugural collaboration, the Levi’s® brand and avant-garde London- based designer Kiko Kostadinov return with a second collection – a five-piece women’s capsule. Designed by twins Laura and Deanna Fanning under the Kiko Kostadinov studio, the new Levi’s® x Kiko Kostadinov women’s collection reimagines classic denim silhouettes by looking to the future and the past.

The standout Levi’s® x Kiko Kostadinov Carina Waisted Jacket features the intricate postal stamp print across light wash indigo non-stretch denim. Back elbow darts add sculptural volume to the sleeves, while stainless steel zippers and snap closures provide industrial functionality. A godet detail at the zipper cuff adds technical precision, and the piece comes complete with a coordinating belt. For a more minimalist look, the light indigo wash variations maintains the same sophisticated construction – back elbow darts for sleeve volume, stainless steel hardware, and godet cuff details – but is presented in light indigo with specific tinted placements that create subtle variations across the non-stretch denim canvas.

Matching the printed pattern for a possible head-to-toe look, the Levi’s® x Kiko Kostadinov Carina Flared Jean features the same postal stamp artwork across light indigo non-stretch denim. The design includes a transformative godet zipper detail at the hem, when unzipped the bottom hem opens to create a loose, flared silhouette, allowing the wearer to alter the garment”s fit and attitude. Additional details include double side pocket entries, two center front snaps at the waistband, an exposed rivet at the bottom fly, one back pocket with zipper closure, and trapunto stitching at the back waistband – ensuring each garment is unique. The light indigo wash offering of the jean features the same construction details – double snap waistband detail and front zipper opening – rendered in light indigo with specific tinted placements across non-stretch denim.

First debuted on the runway of Kiko Kosadinov’s SS25 show at Paris Fashion Week, the campaign imagery pays homage to the show’s styling.

The collection launches worldwide on September 12th, and will be available for purchase on Levi.co.za

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Elementor #6363

DENIM CARE 101: HOW TO MAKE YOUR LEVI’S® JEANS LAST

We love denim every wash, every fit, every fade. Whether it’s a fresh pair of 501® Originals or
your go-to skinnies, the right care routine keeps your jeans looking and feeling better for longer.Washing your denim isn’t complicated, but it is something worth doing right. Too much washing, too hot, the wrong detergent these little things can add up over time, fading colour, breaking down fibres, and shrinking shape.

No. 1
ONLY WASH WHEN YOU MUST

Reserve full washes for when your jeans are visibly soiled or have lost their original fit. In between, spot-clean by gently dabbing with a mild detergent and damp cloth. It preserves fabric, extends wear, and keeps your denim looking new.

No.2
GENTLE WASHING

Opt for your machine’s gentle or delicate cycle to minimize abrasion—and if you can, handwash instead. This reduces stress on fibers, preserves color and shape, and helps even your premium denim last significantly longer.

No. 3
AIR DRY

Avoid the tumble dryer—its heat and tumbling friction quickly wear down fibers and fade color. Instead, air-dry your jeans flat or hang them up (out of direct sunlight) to keep them lint-free, vibrant, and long-lasting

Reserve full washes for when your jeans are visibly soiled or have lost their original fit. In between, spot-clean by gently dabbing with a mild detergent and damp cloth. It preserves fabric, extends wear, and keeps your denim looking new.
Opt for your machine’s gentle or delicate cycle to minimize abrasion—and if you can, handwash instead. This reduces stress on fibers, preserves color and shape, and helps even your premium denim last significantly longer.
Avoid the tumble dryer—its heat and tumbling friction quickly wear down fibers and fade color. Instead, air-dry your jeans flat or hang them up (out of direct sunlight) to keep them lint-free, vibrant, and long-lasting

HOW DO YOU WASH JEANS FOR THE FIRST TIME ?

When washing just-ripped-the-tag-off new jeans, especially dark-wash denim, keep them completely separate from your other wash loads (for the first few) to avoid dye transfer. Turn them inside out and choose a cold, gentle wash—either by hand or on a delicate machine setting—with a mild detergent. Finally, skip the dryer: reshape and air-dry your jeans away from direct sunlight to prevent shrinkage and preserve their rich color.

HOW TO WASH JEANS PROPERLY?

Whether you’re new to denim scene or a die-hard fan, here’s your 6-step cheat sheet to keeping your jeans looking their best.

Tip No. 1 – Turn Inside Out & Secure Closures

When you finally do need to throw your jeans in the washer, here’s the best way to prep them. First, always make sure to turn your jeans inside out. This simple (but usually neglected) step protects the outer color from fading and minimizes direct contact with chemicals and detergents and zip or button all closures to protect the outer surface and prevent snags.

Tip No. 2 – Cold Water & Gentle Cycle
Always use cold water on a delicate or gentle setting (or handwash) to minimize shrinkage, fading, and fabric stress.

Tip No. 3 – Use Mild Detergent & Skip Softeners
Machine-washing denim—especially colored and dark washes—demands extra care. Regular detergents can strip black and dark jeans of their rich hues, so opt for a mild, color-safe formula designed to protect darker fabrics. Our 150+ years of experience confirms it makes all the difference.

Tip No. 4 – Don’t Overload the Washer
Give your jeans room to move freely. Overcrowding creates excessive friction and accelerates wear.

Tip No. 5 – Skip The dryer
One of the quickest ways to ruin your jeans?
The tumble dryer. Heat and friction inside the drum wear down fibres and fade colour fast. Instead, air dry your jeans flat or on a hanger ideally out of direct sunlight. Less lint, less fade, more wear.

Tip No. 6 – Wash less. Wear more
It’s worth repeating, washing less is better. Each wash takes a little life out of your denim. Stretch out the time between washes by treating stains, steaming instead of washing, or airing them out. When you do wash, do it with care.

HOW TO DRY JEANS PROPERLY?

Now that we’ve gotten the washing out of the way, let’s talk about how you should dry your denim. (This part’s just as important!) All you have to remember are these two words: AIR. DRY. Using the dryer can damage denim, as well as shrink it. Air drying helps preserve the fit, color and fabric. 

First, hang your jeans inside out to protect the outer surface from dust and potential fading from indirect sunlight. (And again, choose the shadiest area possible.) Another great option for air drying is to use a drying rack, which allows air to circulate around the jeans and speeds up the drying process. Our last tip for drying jeans is to avoid humid areas, since humidity keeps moisture in and can lead to musty odors—and nobody wants that.

TREAT YOUR DENIM RIGHT IT’LL TREAT YOU RIGHT BACK.

Following these tips won’t just keep your jeans looking great they’ll feel better too. Break them in. Make them yours. Buy Now. Wear Longer!

DRESS TO REFRESH

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Levi’s X Nike

Levi’s® x Nike

From Levi Strauss inventing the first blue jeans reinforced with copper rivets to Nike’s patented Air Max technology, these two American brands have shaped style and culture for decades.  This collection brings together Levi’s® denim heritage and Nike’s performance-driven design for the perfect blend of streetwear and sneaker culture.

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The Levi’s® x Nike Air Max 95

At the center of the latest Levi’s® x Nike collaboration are three denim versions of the legendary Air Max 95. Known for its unique silhouette and design-forward aesthetic, the shoe marked a turning point—where sneakers became more than just athletic gear, but a fashion statement. 

Levi’s® x Nike Air Max 95 Denim showcases 14-ounce, indigo denim construction with mid-to-light wash pattern. A matte navy sole and midsole replace the typical semi-gloss finish, while the upper incorporates fabric variations unique to this collaboration.

The Levi’s® x Nike Air Max 95 White/Ecru pairs low-key hues of Ecru Denim and matte white with a gum sole, providing a neutral look that pairs perfectly with your favorite worn-in Levi’s® denim.

The stealthy and smooth Levi’s® x Nike Air Max 95 Black is made from 14-ounce black denim construction for a bold, sleek, monochromatic statement.

Each pair features co-branded details: a Levi’s® Red Tab™ beneath the Nike swoosh on the right shoe, Levi’s® red branding on the shank, and a sock liner printed with a Levi’s® dollar bill graphic. All come in custom red Air Max boxes with Levi’s® batwing accents.

Levi’s® x Nike Trucker Jacket and Baggy Jean

Designed to complement the footwear, the Levi’s® x Nike Trucker Jacket and Baggy Jean reimagine classic denim silhouettes with contemporary fits. Crafted from authentic selvedge denim with mid-to-light wear patterns, off-white chain stitching, and co-branded leather patches.

The Trucker keeps the classic Type II structure with a bold chain stitched Nike logo on the back and front.

The Baggy Jean also features Levi’s® x Nike co-branding and comes in a roomy, oversized fit — with a perfectly tailored leg opening that stacks just right to show off the unique profile of the Levi’s® x Nike Air Max 95.

The Levi’s® x Nike collection drops on 10th July 2025, available at Levi.co.za, V&A Waterfront, and Sandton stores.

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DENIM CARE 101: HOW TO MAKE YOUR LEVI’S® JEANS LAST

DENIM CARE 101: HOW TO MAKE YOUR LEVI’S® JEANS LAST

We love denim every wash, every fit, every fade. Whether it’s a fresh pair of 501® Originals or
your go-to skinnies, the right care routine keeps your jeans looking and feeling better for longer.Washing your denim isn’t complicated, but it is something worth doing right. Too much washing, too hot, the wrong detergent these little things can add up over time, fading colour, breaking down fibres, and shrinking shape.

No. 1
ONLY WASH WHEN YOU MUST

Reserve full washes for when your jeans are visibly soiled or have lost their original fit. In between, spot-clean by gently dabbing with a mild detergent and damp cloth. It preserves fabric, extends wear, and keeps your denim looking new.

No.2
GENTLE WASHING

Opt for your machine’s gentle or delicate cycle to minimize abrasion—and if you can, handwash instead. This reduces stress on fibers, preserves color and shape, and helps even your premium denim last significantly longer.

No. 3
AIR DRY

Avoid the tumble dryer—its heat and tumbling friction quickly wear down fibers and fade color. Instead, air-dry your jeans flat or hang them up (out of direct sunlight) to keep them lint-free, vibrant, and long-lasting

Reserve full washes for when your jeans are visibly soiled or have lost their original fit. In between, spot-clean by gently dabbing with a mild detergent and damp cloth. It preserves fabric, extends wear, and keeps your denim looking new.
Opt for your machine’s gentle or delicate cycle to minimize abrasion—and if you can, handwash instead. This reduces stress on fibers, preserves color and shape, and helps even your premium denim last significantly longer.
Avoid the tumble dryer—its heat and tumbling friction quickly wear down fibers and fade color. Instead, air-dry your jeans flat or hang them up (out of direct sunlight) to keep them lint-free, vibrant, and long-lasting

HOW DO YOU WASH JEANS FOR THE FIRST TIME ?

When washing just-ripped-the-tag-off new jeans, especially dark-wash denim, keep them completely separate from your other wash loads (for the first few) to avoid dye transfer. Turn them inside out and choose a cold, gentle wash—either by hand or on a delicate machine setting—with a mild detergent. Finally, skip the dryer: reshape and air-dry your jeans away from direct sunlight to prevent shrinkage and preserve their rich color.

HOW TO WASH JEANS PROPERLY?

Whether you’re new to denim scene or a die-hard fan, here’s your 6-step cheat sheet to keeping your jeans looking their best.

Tip No. 1 – Turn Inside Out & Secure Closures

When you finally do need to throw your jeans in the washer, here’s the best way to prep them. First, always make sure to turn your jeans inside out. This simple (but usually neglected) step protects the outer color from fading and minimizes direct contact with chemicals and detergents and zip or button all closures to protect the outer surface and prevent snags.

Tip No. 2 – Cold Water & Gentle Cycle
Always use cold water on a delicate or gentle setting (or handwash) to minimize shrinkage, fading, and fabric stress.

Tip No. 3 – Use Mild Detergent & Skip Softeners
Machine-washing denim—especially colored and dark washes—demands extra care. Regular detergents can strip black and dark jeans of their rich hues, so opt for a mild, color-safe formula designed to protect darker fabrics. Our 150+ years of experience confirms it makes all the difference.

Tip No. 4 – Don’t Overload the Washer
Give your jeans room to move freely. Overcrowding creates excessive friction and accelerates wear.

Tip No. 5 – Skip The dryer
One of the quickest ways to ruin your jeans?
The tumble dryer. Heat and friction inside the drum wear down fibres and fade colour fast. Instead, air dry your jeans flat or on a hanger ideally out of direct sunlight. Less lint, less fade, more wear.

Tip No. 6 – Wash less. Wear more
It’s worth repeating, washing less is better. Each wash takes a little life out of your denim. Stretch out the time between washes by treating stains, steaming instead of washing, or airing them out. When you do wash, do it with care.

HOW TO DRY JEANS PROPERLY?

Now that we’ve gotten the washing out of the way, let’s talk about how you should dry your denim. (This part’s just as important!) All you have to remember are these two words: AIR. DRY. Using the dryer can damage denim, as well as shrink it. Air drying helps preserve the fit, color and fabric. 

First, hang your jeans inside out to protect the outer surface from dust and potential fading from indirect sunlight. (And again, choose the shadiest area possible.) Another great option for air drying is to use a drying rack, which allows air to circulate around the jeans and speeds up the drying process. Our last tip for drying jeans is to avoid humid areas, since humidity keeps moisture in and can lead to musty odors—and nobody wants that.

TREAT YOUR DENIM RIGHT IT’LL TREAT YOU RIGHT BACK.

Following these tips won’t just keep your jeans looking great they’ll feel better too. Break them in. Make them yours. Buy Now. Wear Longer!

DRESS TO REFRESH

Shop / Men

Shop / Women

Shop / Accessories

Shop / Curvy

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Levi’s® x Sacai

Levi’s® x sacai

Levi’s® and Japanese fashion house sacai deliver a groundbreaking collection that reimagines Levi’s® iconic silhouettes through sacai’s distinctive lens of hybridization and experimental design. While embracing sacai designer and creative director Chitose Abe’s visionary approach to transforming familiar garments into unexpected new forms, the new Levi’s® x sacai collection celebrates the heritage of Levi’s® denim craftsmanship. 

The Levi’s® x sacai collection features three women’s standout pieces. The Levi’s® x sacai Denim Jacket presents a masterful fusion of Levi’s® Type Il and Type Ill designs on the front with a Type I-inspired back featuring the classic cinch. Available in both indigo and blue, the jacket boasts a boxy, slightly A-line silhouette with meticulous interior details, including bound seams and gussets that maintain its sculptural shape. This collection also introduces a sophisticated Levi’s® x sacai Denim x Matelasse Twill Jacket featuring sacai’s proprietary matelasse twill with jacket detailing on the interior as well as a statement Levi’s® x sacai Jumpsuit with a bib-style top, camisole straps, and wide flare legs that combine 5-pocket detailing with lightweight denim paneling for elegant drape.

The men’s offerings continue the hybrid aesthetic with a more streamlined approach. Mirroring the women’s conceptual fusion but with a more simplified silhouette, the Levi’s® x sacai Denim Jacket features the same custom sunspot gold shanks based on vintage Levi’s® hardware. The Denim x Matelasse Twill Reversible Blouson represents the collection’s versatile spirit – a tailored exterior that reverses to reveal jacket detailing, complete with exposed selvedge along the placket, premium gray felt under the collar, and sacai’s distinctive anchor buttons.

Two variations of the Reversible Blouson – available in indigo x black or blue x khaki nylon exteriors – feature sacai’s proprietary materials and unique details, including sleeve pockets and specialized zippers. Each blouson reverses to reveal a Type Il Jacket detailed with center front pleats and chest pockets, finished with sacai ribbing at the cuffs and hem.

Unisex styles round out the collection with pieces designed for universal appeal. Bringing the collection home, the Levi’s® x sacai Denim Pants offers an ultra-wide, super baggy jean with a mid-rise fit and innovative 7-pocket construction. Adding welt pockets atop the traditional back pockets, the jeans come with a co-branded reversible belt with denim on one side and grosgrain on the other.

The collection’s accompanying campaign draws inspiration from James Dean’s iconic spirit of curiosity, honesty, freedom, and innocent naivety. Featuring actress and model Chase Sui Wonders, alongside model Chandler Frye, these timeless qualities serve as the creative foundation for Chitose Abe’s signature re-mixing approach throughout the collection. The imagery, shot by acclaimed photographer Craig McDean and styled by Karl Templer, captures the rebellious yet refined essence of both brands’ DNA.

The Levi’s® x sacai collection will be available from May 28th on Levi.co.za, the Levi’s® V&A Waterfront and Sandton stores.

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Levi’s ® x Denim Tears Season 4

Levi’s ® x Denim Tears Season 4

Levi’s ® and Denim Tears return for a fourth season to continue to honor the history and heritage on the Black American experience. Shot in New Orleans with members of the young Seminole Hunters, the latest collection authentically reflects the deep cultural connection between these garments and the community they honor.

 

The fourth season of Levi’s ® x Denim Tears introduces eight new pieces, paying homage to the rich cultural tapestry of New Orleans and the Black Masking Indian tradition. This collection celebrates the artistry, resilience, and community spirit of the Young Seminole Hunters and the esteemed Big Chief Demond Melacon, blending heritage and contemporary streetwear into
thoughtfully crafted designs.

The Photo Trucker and Photo Jeans feature photo-printed garments capturing the Young Seminole Hunters in their ceremonial regalia. Immortalizing the vibrant craftsmanship and cultural significance of this tradition. Each Photo-printed piece undergoes an intentional imperfection process during printing, ensuring that no two items are exactly alike – much like the handcrafted nature of Mardi Gras Indian costumes themselves. The Photo Trucker jacket features a relaxed, slightly cropped silhouette based on the iconic Type III design while the accompanying Photo Jeans get their fit profile from the 568 Stay Loose jeans.

Drawing further inspiration from the New Orleans heritage, the Track Jacket and Track Pants feature mid-indigo wash with dark wash color-blocking, adorned with cotton fleur de lis prints – a symbol deeply connected to the city’s French roots. Gold rope-like piping evokes the ornate detailing of marching band uniforms, another significant element of New Orleans cultural
expression.

The Crewneck Sweatshirt continues the collection’s thematic exploration with a washed black base featuring the same cotton fleur de lis artwork. Meanwhile, the Baseball Tee combines floral gingham print with dark green 3-quarter sleeves, evoking Southern tablecloth patterns that symbolize family gatherings and communal celebration. Completing the collection are two accessories: a mid-indigo Durag with all-over cotton flower print and a photo-printed hat featuring the same intentional imperfection technique used throughout the collection.

The collection launches worldwide on April 4th, 2025 and will be Levi.co.za, at our V&A Waterfront and Sandton stores, Shelflife.co.za, and Denimtears.com. 

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