LEVI’S ® X UNDERCOVER

LEVI’S ® X UNDERCOVER

Levi’s ® and UNDERCOVER join forces once again for a new collection, blending UNDERCOVER’s bold aesthetic with timeless Levi’s ® staples to celebrate the 35th anniversary of Jun Takahashi’s epochal label. Drawing influence from music subculture, art, & street fashion, UNDERCOVER has been one of Japan’s most coveted fashion brands since its inception in 1990. A pioneer of luxury streetwear, the Tokyo-based label mixes finely crafted materials with high-concept elegance and raw-edged rebellion to create a totally unique aesthetic embodying the essence of Japanese cool. The new collaborative range features 9 thoughtfully designed pieces reflecting a shared commitment to quality, craftsmanship, and versatility.

The Pinnacle Type II Trucker Jackets feature detachable zip detailing on the sleeves, collar, and side seams, allowing wearers to mix and match components for a customizable look, referencing UNDERCOVER’s “Exchange” program from their AW1998 collection. The jackets are crafted from indigo selvedge denim and black corduroy respectively, finished with a co-branded jacron patch and ‘Small Parts’ neck label as a nod to UNDERCOVER’s original concept.

The collection’s Type I Trucker Jacket is crafted from black & white 12 oz. denim with an embroidered ‘Giza’ pattern on the sleeves & bottom hem, referencing archival UNDERCOVER graphics from 2003. The Type III Trucker Jacket, delivered with similar construction, features a newly developed artwork inspired by the interconnected concept of yin-yang, adorned with a dual chest embroidery of ‘light’ and ‘darkness’ on the front, plus a mix of screen-printed and embroidered graphics on the back.

The collection includes two pairs of denim – a 501 ® Jean and Baggy Jean – which mirror the composition, wash, and design details of the Trucker Jackets. The 501 ® Jean retains its classic silhouette with an embroidered ‘Giza’ pattern down the side seams and co-branded back patch to match the Type I Trucker Jacket. The Baggy Jean offers a looser, relaxed fit and features a mix of screen-print & embroidery techniques to match the Type III Trucker Jacket.

Rounding off the range are three T-shirts depicting the same visual language, each developed from cotton jersey fabrics. The long-sleeve T-shirt is offered in white and completed with a printed ‘Giza’ pattern on the neck and sleeves. The short-sleeve T- shirts come in black and white and feature a combination of printed & embroidered graphic techniques.

The campaign features Flea, bassist of the Red Hot Chili Peppers, photographed in his Malibu home by his daughter, Clara Balzary. Beloved for his simultaneously light and dark music, iconic personal style, and unfiltered creativity, Flea embodies the spirit of the collection.

The Levi’s ® x UNDERCOVER collection launches worldwide on January 18th and will be available for purchase on Levi.co.za and V&A Waterfront.

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Levi’s® x McLaren Racing – Collection 2

LEVI’S ® X McLAREN RACING - COLLECTION 2

We’re going for another lap with McLaren Racing as we unveil our second collection with the racing icon. Evolving from vintage-inspired pieces, this drop is fueled by modern silhouettes and streetwear-ready separates, like bold graphic tees and oversized hoodies, but all with undeniable McLaren Racing style.

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The Track Trucker is an updated take on the classic bomber jacket design, with contrasting material elements, and lined in McLaren Racing’s signature papaya. Made to complement the Trucker, the Sport 501® jeans have a vintage-inspired fit that sits at the waist. Both pieces feature McLaren Racing logo embroidery and a rubberized McLaren Racing patch on the back.

The Speed Trucker and Speed Jean bring track style to everyday wear with sleek lines and piping accentuating a clean silhouette. Worn together, it’s reminiscent of a racing suit—fitted, but still roomy enough for everyday wear and comfort.

McLaren Racing gets more centerstage with logo tops—the Fleece Hoodie, Constructors Tee, LS Graphic Tee, and Second Skin all highlight McLaren Racing trademarks, like its signature bright papaya hue, modular print, and graphics that bring its storied heritage to the present and into the future.

Finally, for a little accessorizing, the sateen Speed Bandana shows off a vibrant print of a McLaren F1 Team race car in action.

Levi’s® x McLaren Racing Collection 2 launches worldwide on October 17th, 2024 and will be available for purchase on Levi.co.za, at our V & A Waterfront and Sandton stores.

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Levi’s® X ADSB Andersson Bell

Levi's® X ADSB Andersson Bell

ADSB ANDERSSON BELL wants to spark your imagination. The Seoul-based fashion label emerges as a transformative art form, weaving together a tapestry of diverse cultural elements into a singular, cohesive vision. This first collaboration deconstructs classic Levi’s® styles and materials into reimagined pieces to create something beautifully unexpected. The 10-piece Women’s collection highlights ADSB ANDERSSON BELL signature aesthetic, like playful designs in vivid patterning, patchwork, and color blocking.

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The Spliced Trucker uses ADSB ANDERSSON BELL wool fabric with non-stretch denim to form a slightly oversized jacket that weaves in iconic Levi’s® features, like Type II pleating at the center front. For a boxy, slimmer fit, the Half Trucker shows off intricate features—open lacing at the shoulders and a bustier front that exemplifies its design ethos of mixing styles and materials.

The Cinched Blouse looks minimalist in a monochrome neutral, but offers an unexpected twist with a triangle shaped silhouette and an asymmetrical back yoke.

Two Second Skin tops pay homage to Levi’s® heritage with a waistband print and sublimation print of Levi’s® archival artwork. Graphic and bold, the print juxtaposes the sleek simplicity of the fit and adds vibrance to a jeans and tee look.

Both pairs of jeans are clever interpretations of Levi’s® denim. The Overlay and Baggy Jean play with pattern with “misplaced” pockets and asymmetrical features, reimagining classic Levi’s® features through the ADSB ANDERSSON BELL future-forward fashion lens.

Designed to be worn together, the Denim Corset and Pleated Skirt are a perfect matching set. The Denim Corset has halter top strap detailing, adjustable button holes, and a garter detail that can connect to the pleated skirt.

Finally, the Mini Dress is a unique piece with an organic wavy, patchwork design and frayed edging. The back surprises with thoughtful detailing—a shirred portion for a better fit and double straps (halter back closure, plus adjustable spaghetti straps.)

The Levi’s® x ADSB ANDERSSON BELL collection launches worldwide on October 5 and will be available for purchase on Levi.co.za and V&A Waterfront and Sandton Levi’s® Stores.

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Levi’s ® Curvy

Celebrate Every Curve: Levi’s® Launches its Curvy Campaign with Nomzamo Mbatha

In a world where fashion often falls short of embracing diverse body shapes, Levi’s® Curvy stands out with its message that women’s curves deserve to be celebrated. This year, the brand is thrilled to introduce Nomzamo Mbatha as the face of the Curvy campaign. Alongside her, Lady Du and Buqaqawuli Thamani Nobakada, also known as Ndalo, join in to highlight the jeans that are specially designed to honour every woman’s unique shape.

Nomzamo Mbatha, actress, producer, and activist, has had a relationship with Levi’s® since 2019, where she was a key figure in the It’s Your Voice, It’s Your Vote campaign, and she has long been an advocate for body positivity and self-acceptance. The Africa Movie Academy Award nominee’s influence extends far beyond local and international screens—in 2018, Nomzamo was recognised as one of the OkayAfrika 100 Women 2018 Honorees by OkayAfrika Digital Media and, that same year, she spent time touring Kenyan refugee camps in her role as a UNHCR Ambassador.

Sandeep Sokhanda, the GM at Levi’s®, shares, “We wanted to partner with a woman whose values align with those of our brand, specifically integrity, empathy, and courage. Nomzamo has a history with us and we have watched her grow over the years to be the successful woman she is today, inspiring and empowering young women through her own hard work and resilience. When we asked our community who they felt embodied the confidence and self-assuredness of our Curvy wearers, Nomzamo came out as the firm favourite—she’s clearly South Africa’s sweetheart and the perfect fit!”

“Before Levi’s® Curvy,
finding the perfect pair of 
jeans was a huge struggle,” 

Like many women, Nomzamo knows how hard it is to find jeans that flatter her curves. “Before Levi’s® Curvy, finding the perfect pair of jeans was a huge struggle,” she says. “I have big thighs, a small waist, and I’m not very tall. Levi’s® Curvy came through for women like me. They snatch the waist and hug every curve perfectly without any gaping at the back. It’s a dream come true for women of all sizes and shapes.”

The Levi’s® Curvy line is crafted to sculpt and celebrate curves, preventing the frustrating gap at the waist and providing a flattering fit. This not only enhances every curve but also empowers women to feel confident and beautiful in their own skin. Nomzamo shares, “In the past, I’d have to get jeans tailored or wear a belt—and I’m not a belt kind of woman. I don’t even think I own a belt. So, finding jeans that hug my curves is amazing. And the best part is that women who are bigger or smaller than me can also find something in the Curvy range. We’re all represented.”

Joining Nomzamo for this year’s campaign are Lady Du and Ndalo. Lady Du previously featured in the Levi’s® I Shape My World campaign, where she opened up about her struggles and triumphs, inspiring many with her resilience. A true force to be reckoned with, she’s not only a platinum-selling musician but also Spotify’s most downloaded female Amapiano artist. She boasts an impressive 19 qualifications and is a successful entrepreneur and author. 

Ndalo, a visual artist, has also collaborated with Levi’s® before, where she created custom 501® art pieces which lived in Levi’s® store windows in Johannesburg and Cape Town.

 

Partnering with women who have had ongoing relationships with the brand underscores Levi’s® commitment to authenticity and community. By collaborating with Nomzamo, Lady Du, and Ndalo, Levi’s® highlights its dedication to building long-term relationships that resonate with their values and the values of its community. Levi’s® Curvy is more than a campaign—it’s about celebrating the journeys of powerful women who embody the spirit of Levi’s®.

 

Nomzamo’s message to women through this campaign is clear, “I’m so excited to get behind a range that celebrates our curves! Together, we can reframe the messaging about body positivity and self-acceptance—because we are all represented in the Curvy range. Every woman in South Africa is included in this campaign.”

LEVI’S® CURVY
SUPER SKINNY 

The most comfortable skinny crafted for curves. Designed to prevent gaping at the waist. Levi’s® sculpt fabrication with Levi’s® soft fabric technology results in a delicate blend of soft cotton with stretch for serious sculpting benefits.

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LEVI’S® CURVY 
HIGH-RISE 
SUPER SKINNY

Specially cut for curves. Designed to prevent gaping at the waist. Levi’s® sculpt fabrication with Levi’s® soft fabric technology results in a delicate blend of soft cotton with stretch for serious sculpting benefits. Waist defining and hip hugging, for a flawless silhouette.

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LEVI’S® CURVY 
FLARE 

A 70’s inspired flare to flatter and specially cut for curves. Designed to prevent gaping at the waist. Levi’s® sculpt fabrication with Levi’s® soft fabric technology results in a delicate blend of soft cotton with stretch for serious sculpting benefits.

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LEVI’S® CURVY
STRAIGHT

A classic straight leg tailored to accentuate you curves. Designed to prevent gaping at the waist. Levi’s® sculpt fabrication with Levi’s® soft fabric technology results in a delicate blend of soft cotton with stretch for serious sculpting benefits.

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Join Levi’s® in celebrating every curve with the perfect pair of jeans designed just for you. Shop the Levi’s® Curvy collection available in Levi’s® size 27 – 38 (South African size 30 – 42) online at Levi.co.za, at your nearest Levi’s® store, at selected Woolworths and Edgars stores, or at Superbalist.

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Levi’s ® X McLaren Racing

LEVI’S ® X McLAREN RACING

Gear up for an exciting combination of speed and style as Levi’s® and McLaren Racing hit the track together for the first time. Two icons, one race-ready collection designed to reflect the pinnacle of heritage and innovation. Inspired by vintage era McLaren racecars, the collection comes to life through seven distinct pieces including a racing jacket, denim racing suit, heritage Trucker and 501® jeans, and finished with racing gloves, a special edition t-shirt and bandana.

McLaren’s storied past is on full display with the satin-lined, denim Racing Jacket. Chain stitch embroidery across the back and vintage inspired McLaren Racing patches give the cropped, boxy fit a clear lead. The denim Racing Suit sports a roomy fit with a straight leg and slight drop crotch for a traditional look that’s right at home on pit row. Premium zippers and distressed artwork give the suit its distinctly authentic style.

The heritage Trucker and 501® jeans push the collection even further with intentional hints of McLaren’s iconic red from its ’80s racecars. The Trucker’s cropped fit and pintucked elbows hit just right with the vintage inspired patches and bold, red front zipper. The Heritage 501® jeans feature an updated rear zip pocket and co-branded back patch, along with pops of McLaren’s fiery red throughout.

The collection finishes strong with accessories destined for the winner’s circle. Racing Gloves crafted in three tone leather pay homage to the classic McLaren Racing color palette. The Constructors Tee features a slimmer fit emblazoned with ’80s era graphics along with the western Racing Bandana that’s made to fly.

The Levi’s® x McLaren Racing collection launches globally on July 3rd and will be available for purchase on levi.co.za and select Levi’s® store locations; Levi’s® V&A Waterfront and Levi’s® Sandton Store. But you’d better hurry – this capsule is moving fast.

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Stüssy & Levi’s ®

STÜSSY & LEVI'S® INTRODUCE NEW CAPSULE COLLECTION FOR AUTUMN 2024

South Africa, April 26, 2024 – Building upon their two previous releases last year, Stüssy & Levi’s® introduce a new capsule for Autumn 2024. Taking inspiration from their home state, the California based brands return with a four-piece range, consisting of a leather jacket, crispy rinse trucker, matching jean, and leather belt. Stüssy continues to apply their signature aesthetic to staple Levi’s® garments, each piece in the collection refined with custom fit, design & finishes.

Crafted from white Italian leather, the Leather Jacket comes in a slightly cropped, boxy fit and features an embroidered Stüssy stamp bearing slogan “Built Tough Worldwide Since 1980”, enlarged co-branded button shanks, and custom Two-Horse Pull patch with the Stüssy script logo. Inspired by classic western wear, the leather belt is offered in a tan colorway and features embossed branding with black paint detailing. 

The Crispy Rinse Trucker shares the same silhouette, slightly oversized and offered in a two-tone (brown & black) denim with contrast stitching. Special features include an embroidery stamp below the front left chest pocket plus co-branded patch and button shanks. Finally, the Crispy Rinse Jean comes in a matching finish and is styled as a 5-pocket pant with embroidered stamp on back left leg, button fly closure, contrast stitching, and co-branded elements.

The new collection from Stüssy & Levi’s® is now available for purchase on Levi.co.za and at the Sandton City Levi’s® Store.

About the Levi’s® brand

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading denim and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.

 

About Levi Strauss & Co.

Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in denim. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s®, Dockers®, Levi Strauss Signature™ and Beyond Yoga® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops. Levi Strauss & Co.’s reported 2023 net revenues were $6.2 billion. For more information, go to http://levistrauss.com, and for company news and announcements go to http://investors.levistrauss.com.

 

About Stüssy

In the late ’80s and early ’90s, a brand was born from the Southern California surf scene and swept through the clothing landscape to redefine the look and ideology of casual-wear. That brand was Stüssy, a label that grew organically from youth movements and inadvertently revolutionized the clothing business. 

 

Shawn Stüssy was a surfer who used to shape his own boards for friends and localsin Laguna Beach, California. Stüssy began screening t-shirts and shorts to sell along with the surfboards as a form of promotion; his surname written in a graffiti-influenced hand style was to become the company logo. Stüssy inadvertently fell into the clothing business through his deep-rooted love of surfing, and in a few short years, people were talking within the small, insular world of surf and skateboarding in the late ‘80s. Shawn set up small showrooms in New York and California and hit the road, showing his designs to stores he respected.

 

The brand grew during a time when epochal shifts that now frame contemporary popular culture were taking place. In the music scene the late ’70s gave us punk, while the early ’80s brought us a new DIY type of music called rap. Punk broke creative and aesthetic barriers and taught us that anyone could have a band. Rap pushed social boundaries and explored the ideas of remixing and sampling. These new ideas and territories created a new modern platform for fashion and cultural expression. The designs and overall aesthetic touched on references from a range of underground subcultures that resonated with Stüssy. This approach appealed to a worldwide network of creative youth who shared a common interest in surf-culture, skating and music. Limited distribution fueled the desire internationally, and those who wanted the gear found it and felt a part of something bigger in the process. 

 

With Stüssy’s success came the opportunity to travel and spread the Stüssy vibe.The clothing was inspired by an international group of musicians, skaters, DJs and artists with similar tastes; trendsetters in New York, London, Tokyo and other areas of the world were eager to get aboard this movement inspired by a network of like-minded individuals. This group of friends later became the “International Stüssy Tribe” with chapters in New York, Tokyo, London, Berlin and Los Angeles. With a strong network of tribe members wearing the brand in clubs and on the scene across the globe, the Stüssy message spread organically. The brand was committed to producing relevant, good quality clothing at a reasonable price available only at very select stores worldwide in limited quantities. This was an entirely new concept at the time, which has since been used to varying degrees of success.

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The Floor is Yours

The
Floor
Is Yours

SHOP MEN

SHOP WOMEN

Live in Levi’s®  is an invitation to move with purpose. It’s a call to those who seek to make the world better in some way–their way. And while there’s no one way to move through the world, we believe it should always be forward. Your invitation is waiting. So go on, the floor is yours.

MADE FOR YOUR MOVES

Our clothes proudly show the marks of your moves. They’re a witness to your new chapters. Your mini revolutions. Your endless reinvention. Your progress. Whatever that looks like for you. 

They’re clothes forged for the ones who make nothing into something. Something more vibrant.

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SHOP WOMEN

SEE WHAT'S NEW

SHOP MEN

SHOP WOMEN

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The Greatest Story Ever Worn

The Greatest Story Ever Worn

FOREWORD

THE FOLLOWING IS BASED ON A TRUE STORY

Not just one story, but billions of stories. Captured on camera. Traded between new friends. Discovered in the depths of abandoned mines. In barrels heading across the Atlantic. Even in the obituaries section. And some are so unbelievable even we can’t believe ‘em all. But we’ve got the receipts for a few. So sit down, settle in and explore the true story of 150 years of the Levi’s® 501® jean. The greatest story ever worn.

CHAPTER 142

NO WAY, NURSE

This is the story of broken bones. Of a man in Oregon who snapped his tibia like a toothpick but refused to let the nurse cut off his 501® jeans. They don’t teach it in medical school, but that’s definitely some intensive care in the greatest story ever worn.

CHAPTER 103

PRECIOUS CARGO

his is the true story of some very precious cargo. Of fishermen importing 501® jeans to the docks of Kingston in the ‘70s, and Jamaicans exporting their style back to the world by the metric ton. And that’s one influential island in the greatest story ever worn.

CHAPTER 81

EXTRA-CURRICULAR CHEMISTRY

This is the true story of a blue jean ban. Of school principals in the 1950s who outlawed 501® jeans. And the students who bought a bucket load of bleach, turned their jeans white and wore them to school anyway. And that’s one extracurricular chemistry lesson in the greatest story ever worn.

CHAPTER 109

FAIR EXCHANGE

This is the story of a beloved family bellcow in Tbilisi, Georgia in 1982. This is also the story of a son who swapped the beast for a pair of 501® jeans. His family called him foolish. The locals dubbed him a legend. And that’s what we call one fair exchange in the greatest story ever worn.

CHAPTER 117

A CRISP CREASE

This is the true story of the crease that never wrinkled. Of crisp 501® jeans, pressed and carefully ironed down the center. And the Chicano style that started it all. A uniform everyone has tried to copy. A culture only one can claim. And that’s not a trend but a heavily starched truth in the greatest story ever worn.

CHAPTER 149

LEGENDS NEVER DIE

This is the true story of hundreds of dearly departed who’ve requested to be buried in their 501® jeans. And the one unliving legend that requested all attendees wear them, too. Most funeral directors don’t get it, but we definitely do. Because that’s just going out in style in the greatest story ever worn.

WRITE THE NEXT CHAPTER

START YOUR 501® STORY

When it comes to the greatest story ever worn, fact is stranger than fiction. Each entry is more compelling than the last. Because these stories weren’t written by us. For 150 years we’ve merely been witnesses to the world’s greatest story unfolding—yours. So fasten up the fifth button and write your entry today.

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Levi’s ® X Gundam Seed

LEVI’S ® X GUNDAM SEED

Introducing a collection inspired by the visionary series.

Synthesizing the intergalactic vision of Gundam SEED and the enduring craft of Levi’s ® , our latest collaboration takes style inspiration from the iconic anime series. Originally launched in 1979 as Mobile Suit Gundam, this groundbreaking science fiction story pioneered the “real robot” anime sub-genre with the monolithic, larger-than-life robots known as Gundam. Thanks to the immense success of the franchise, Gundam has transformed into a global cultural phenomenon with television, films, manga, video games, plastic model kits and even entire museums all inspired by the origins of this legendary story.

The collection
synthesizes the
futuristic vision of the
iconic anime series with the enduring craft of
Levi’s ® .

CLASSIC GOES INTERGALACTIC

This 12-piece collection references the iconic Mobile Suit Gundam SEED, which takes place in the Cosmic Era in the midst of an intensified conflict between Earth Alliance and ZAFT.

Featuring iconic Levi’s ® mainstays and bold basics, each piece in the collection is infused with eye-catching references to the legendary Gundam SEED.

From the 501 ® jeans and matching classic Trucker jacket emblazoned with an Earth Alliance-inspired print and easy tees crafted with prismatic printing techniques, to everyday essentials with utility details and a wear-anywhere nylon tracksuit with silver piping, the entire collaboration celebrates the enduring impact and futuristic vision of the Gundam universe.

LEVI’S® X GUNDAM SEED
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Levi’s® x Barbie Ferreira

Levi’s® x Barbie Ferreira

Welcome to Barbie Ferreira’s subversive world. The actress and style icon applies her creative vision to a ‘90s inspired collection. This eight-piece range brings her imagination and sketches to life with her favorite color palettes and fits – Featuring bold bunny graphics, lace-up details, striking all-over prints, and her take on our iconic 501® Jean.

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The campaign was captured by Barbie’s longtime collaborator and friend, Petra Collins. Her signature approach to lighting and texture immerses the collection into a dark, moody atmosphere presented with a beautiful, otherworldly touch.

Starting with her imagination and sketches, Barbie worked closely with our design team to bring her creative vision to life. The eight-piece range features tops, bottoms, outerwear, and accessories inspired by the ‘90s – equipped with her bold bunny logo, lace-up detailing, and eye-catching prints.

Immerse yourself in the collection – Tops include the Long Dress Coat crafted from washed black denim, a glow in the dark Oversized Bunny Tee, a mesh Second Skin Top with an amoeba style print, and the Lace-Up Corset. For bottoms, our ‘90s 501® Jean undergo Barbie’s creative touch with her bunny logo in a bleach splatter effect. A midrise Lace-Up Flare Jean and a chartreuse pleated Skirt round out the offering’s bottoms. A reversible Tulip hat with chartreuse denim on one side and the same amoeba print on the other tops off the collection.

Levi’s® x Barbie Ferreira collaboration launches worldwide on November 17th, 2023. The collection will be available for purchase on [enter Levi’s® cluster distro].

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