Born from the Southern California surf scene in the late 80’s and early 90’s, Stüssy has swept through the clothing landscape to redefine the look & ideology of casual-wear. What started as a form of promotion – screening t-shirts & shorts to sell alongside surfboards – grew organically from youth movements & inadvertently revolutionized the apparel business. Since its inception, the brand’s designs & overall aesthetic have touched on references from a range of underground subcultures – an approach that has appealed to a worldwide network of creative youth who share a common interest in surf-culture, skateboarding, & music.
Levi’s® has partnered with Stüssy on a new capsule collection, for Spring / Summer 2023. Inspired by our shared California roots, the range features a pair of 501® jeans and a modified Type II Trucker Jacket – two classic Levi’s® silhouettes reimagined with Stüssy’s signature design aesthetic.
The first piece is the 501® Jean, offered in a rugged worn indigo wash. An original fit jean cut with a straight leg, 5-pocket styling, and signature button fly with co-branded shanks. Featuring an embossed Stüssy & Levi’s® motif on the front left & back right legs, plus a custom co-branded back patch combining the Levi’s® Two Horse Pull & Stüssy logos. To commemorate the 150th anniversary of the 501® Jean, this 501® includes a special edition pocket bag print & anniversary pocket flasher.
The second piece is the Type II Trucker Jacket, offered in a rugged worn indigo wash to match the 501®. The jacket is modified with a boxy fit, relaxed armhole, added welt pockets, and includes a corduroy collar, co-branded button shanks, Baja-inspired pocket bags & inside lining with Stüssy’s eight-ball logo printed. The back of the jacket features an embossed motif, merging a classic Levi’s® button shank graphic with Stüssy’s subversive Double S design, resulting in bold visual & tactile textures.
Stüssy & Levi’s® launched worldwide on February 24th, 2023. The second collection, going live on 10 November 2023, will be available for purchase exclusively onLevi.co.za and is a limited collection.
DISCOVER THE STORY BEHIND THE NORTHERN CALIFORNIA-INSPIRED COLLECTION.
“I would say this collection is nostalgic, outdoor-inspired and timeless,” explains multi-hyphenate and caffeine enthusiast Emma Chamberlain, who can now add designer to her ever-expanding resume. In her free time, when she’s not recording her binge-worthy podcast, “anything goes” and or conceptualizing new must-haves for her coffee lifestyle brand, Chamberlain Coffee, Emma designed an exclusive collection of laid-back looks for Levi’s®.
Paying homage to the natural landscape of her home state, Emma channeled her energy into crafting six mix-and-match separates inspired by pieces she’s loved and lived in. “I was really inspired by the fact that Levi’s® and I are both from the San Francisco area and I wanted to lean into what makes Northern California so special,” she explains while overlooking a foggy bluff. “All the pieces sort of remind me of things that I would freak out over if I saw them at the thrift store. I wanted them to have classic silhouettes that you could wear for the next ten years and never get sick of. I think all these pieces are very timeless like that.”
"LEVI'S® GAVE ME SO MUCH FLEXIBILITY AND BASICALLY TOOK MY WILD IDEAS AND JUST MADE THEM REAL."
While Emma Chamberlain is naturally creative-minded, when it came to designing the collection, she was initially daunted by the limitlessness of her own imagination. “It was really overwhelming in the beginning because I’ve never had that much creative freedom when it comes to designing clothing,” she admits with a shy smile. “Levi’s® gave me so much flexibility and basically took my wild ideas and made them real. It was literally magical.” Once she found her groove, the collection just came together naturally.
"I WAS REALLY INSPIRED BY THE FACT THAT LEVI'S® AND I ARE BOTH FROM THE SAN FRANCISCO AREA, AND I WANTED TO LEAN INTO WHAT MAKES NORTHERN CALIFORNIA SO SPECIAL."
Making a nod to the legendary redwoods, the expansive Pacific ocean, and all of the natural world in between, the collection features earthy hues, cozy-core styling, and a signature woodsy print inspired by the rings of a tree. “I’ve always found that to be such a mesmerizing natural pattern,” she explains about the print. “It’s kind of a beautiful thing that nature creates such a special, intricate pattern.”
The collection includes a versatile jacket that looks like “a cool jacket that you stole from your dad’s closet,” a color block sweater with button details, an easy sweater vest, workwear-inspired pants, a cool-hued skirt and, of course, jeans that she modeled after her favorite vintage pairs.
But, what’s Emma’s favorite piece from the collection?” I am so obsessed with the skirt,” she exclaimed enthusiastically. “It is the perfect length. It is the perfect fit. It is so comfortable. Like, that is my dream skirt. And I mean, every piece is incredible, but that skirt.”
https://blog.levi.co.za/wp-content/uploads/2019/02/LIL_JEANS_H_RW100-300x123.png00Bruce Mullerhttps://blog.levi.co.za/wp-content/uploads/2019/02/LIL_JEANS_H_RW100-300x123.pngBruce Muller2023-10-03 12:27:432024-07-26 05:12:43Levi's® X Emma Chamberlain
True icons always age gracefully. Since 1853, we’ve stayed committed to creating high-quality denim & timeless designs that have become synonymous with American style and self-expression for generations. Founded in 2002, Crocs has revolutionized the footwear space with their impossibly comfortable clogs that offer a unique blend of style and practicality. Their innovative footwear is known for distinctive designs and unmatched support, making them an ideal choice for people of all ages. Loved by millions across the globe, the brand has established itself as one of the most unique footwear designers of the 21st century.
With shared beliefs in encouraging authentic self-expression, the collaboration was a perfect fit. Combining casual comfort with quality design, the collection consists of three clogs reimagined with the timeless appeal of Levi’s® denim. Drawing inspiration from traditional Japanese craftmanship and denim artistry, the capsule is rooted in style & versatility to appeal to fans around the world and redefine the possibilities of casual footwear.
The first two pairs from the collection are an elevated take on the Crocs All-Terrain Clog. The modified shoe is wrapped in Levi’s® denim fabric and completed with Sashiko stitching – a traditional Japanese embroidery technique. Offered in both navy and bone colorways, the clogs are equipped with adjustable turbo heel straps and utilize rugged outsoles with enhanced tread for increased traction & support. Special features include a Levi’s® Red Tab, button shank detailing, and a Japanese Two-Horse Pull logo on the inner heel. Each pair comes with three premium Jibbitz™, custom made for the collaboration.
The third pair from the collection features a Classic Clog bearing an all over tie-dye print – inspired by the traditional Japanese technique of Shibori dyeing. The shoe comes equipped with heel straps, ventilation ports for added breathability and a red bottom sole. Special features include Levi’s® button shank detailing, a Two Horse-Pull logo on the inner heel and eight custom Jibbitz™ inspired by 60s counterculture and archival Levi’s® graphics.
The Levi’s® x Crocs collaboration launches on September 29th, 2023 in the Levi’s® V&A Waterfront store and on levi.co.za, and will be available for purchase in the Levi’s® Sandton pop-up store on September 30th, 2023.
Levi’s® knows that confidence goes hand-in-hand with the perfect pair of jeans. But what makes a pair of jeans perfect? We turned to South African women to find out, and they said it’s all about jeans that fit like a second skin, enhancing their curves without gaping at the waist. We heard their voices loud and clear, and proudly introduced Levi’s® Curvy.
Led by Thuli Phongolo, the groundbreaking Levi’s® Curvy 2022 campaign became the biggest women-focused initiative launched by a fashion brand in South Africa—and now it’s back for its 2023 edition. Like many women, Thuli struggled to find jeans that suited her shape. But that all changed when she discovered Levi’s® Curvy jeans.
Simply looking good
just isn’t enough—women
want to feel amazing too
The Levi’s® Curvy range is fabricated with Levi’s® soft fabric technology, resulting in a blend of soft cotton with stretch that offers serious sculpting benefits, without compromising on comfort.
LEVI’S® CURVY HIGH RISE SUPER SKINNY JEANS
The Levi’s® Skinny Curvy jeans are crafted to hug your shape with precision. Say goodbye to waist gaping and hello to a flawless silhouette! With a high-rise waist, they strike the perfect balance between show stopping style and everyday comfort.
Specially crafted with curves in mind, the Levi’s® Curvy Super Skinny Jeans are like a second skin that accentuates your figure in all the right places with a mid-rise waist. Whether you’re heading for a casual brunch or dressing them up for a big night out, their versatility makes them the ultimate wardrobe staple.
Inspired by the original flare jeans that made waves in the ‘70s, this high-waisted fit is a no-gape zone that flatters your curves and tapers out to a retro-inspired flare. Made for the woman who knows what she wants, the Levi’s ® Curvy Flare jeans offer unmatched comfort while retaining their shape, day after day.
Levi’s® Curvy Straight Jeans are the perfect blend of style and functionality, with a classic straight leg for everyday wear. Tailored with curves in mind, they’re crafted with a blend of cotton and stretch to keep you feeling confident and stylish wherever you go.
The Levi’s® Curvy range can be purchased online, at select retailers and at Levi’s® stores nationwide. For more information about the Levi’s® Curvy range follow @levis_africa on Instagram and @Levis.South.Africa on Facebook.
https://blog.levi.co.za/wp-content/uploads/2019/02/LIL_JEANS_H_RW100-300x123.png00Bruce Mullerhttps://blog.levi.co.za/wp-content/uploads/2019/02/LIL_JEANS_H_RW100-300x123.pngBruce Muller2022-10-11 12:07:442025-05-15 14:15:35Levi’s® Launches the next iteration of buy better, wear longer
https://blog.levi.co.za/wp-content/uploads/2019/02/LIL_JEANS_H_RW100-300x123.png00Bruce Mullerhttps://blog.levi.co.za/wp-content/uploads/2019/02/LIL_JEANS_H_RW100-300x123.pngBruce Muller2022-08-30 11:59:362024-07-26 05:08:46Levi’s® introduces Lady Du in I Shape My World
https://blog.levi.co.za/wp-content/uploads/2019/02/LIL_JEANS_H_RW100-300x123.png00Bruce Mullerhttps://blog.levi.co.za/wp-content/uploads/2019/02/LIL_JEANS_H_RW100-300x123.pngBruce Muller2022-07-19 16:51:222024-07-26 04:59:33LEVI’S® CURVY JEANS THE JEANS THAT CELEBRATE YOUR CURVES
Stüssy & Levi’s®
Stüssy & Levi’s®
Born from the Southern California surf scene in the late 80’s and early 90’s, Stüssy has swept through the clothing landscape to redefine the look & ideology of casual-wear. What started as a form of promotion – screening t-shirts & shorts to sell alongside surfboards – grew organically from youth movements & inadvertently revolutionized the apparel business. Since its inception, the brand’s designs & overall aesthetic have touched on references from a range of underground subcultures – an approach that has appealed to a worldwide network of creative youth who share a common interest in surf-culture, skateboarding, & music.
Levi’s® has partnered with Stüssy on a new capsule collection, for Spring / Summer 2023. Inspired by our shared California roots, the range features a pair of 501® jeans and a modified Type II Trucker Jacket – two classic Levi’s® silhouettes reimagined with Stüssy’s signature design aesthetic.
The first piece is the 501® Jean, offered in a rugged worn indigo wash. An original fit jean cut with a straight leg, 5-pocket styling, and signature button fly with co-branded shanks. Featuring an embossed Stüssy & Levi’s® motif on the front left & back right legs, plus a custom co-branded back patch combining the Levi’s® Two Horse Pull & Stüssy logos. To commemorate the 150th anniversary of the 501® Jean, this 501® includes a special edition pocket bag print & anniversary pocket flasher.
The second piece is the Type II Trucker Jacket, offered in a rugged worn indigo wash to match the 501®. The jacket is modified with a boxy fit, relaxed armhole, added welt pockets, and includes a corduroy collar, co-branded button shanks, Baja-inspired pocket bags & inside lining with Stüssy’s eight-ball logo printed. The back of the jacket features an embossed motif, merging a classic Levi’s® button shank graphic with Stüssy’s subversive Double S design, resulting in bold visual & tactile textures.
Stüssy & Levi’s® launched worldwide on February 24th, 2023. The second collection, going live on 10 November 2023, will be available for purchase exclusively on Levi.co.za and is a limited collection.
Levi’s® X Emma Chamberlain
LEVI'S® X EMMA CHAMBERLAIN
DISCOVER THE STORY BEHIND THE NORTHERN CALIFORNIA-INSPIRED COLLECTION.
“I would say this collection is nostalgic, outdoor-inspired and timeless,” explains multi-hyphenate and caffeine enthusiast Emma Chamberlain, who can now add designer to her ever-expanding resume. In her free time, when she’s not recording her binge-worthy podcast, “anything goes” and or conceptualizing new must-haves for her coffee lifestyle brand, Chamberlain Coffee, Emma designed an exclusive collection of laid-back looks for Levi’s®.
Paying homage to the natural landscape of her home state, Emma channeled her energy into crafting six mix-and-match separates inspired by pieces she’s loved and lived in. “I was really inspired by the fact that Levi’s® and I are both from the San Francisco area and I wanted to lean into what makes Northern California so special,” she explains while overlooking a foggy bluff. “All the pieces sort of remind me of things that I would freak out over if I saw them at the thrift store. I wanted them to have classic silhouettes that you could wear for the next ten years and never get sick of. I think all these pieces are very timeless like that.”
"LEVI'S® GAVE ME SO MUCH FLEXIBILITY AND BASICALLY TOOK MY WILD IDEAS AND JUST MADE THEM REAL."
While Emma Chamberlain is naturally creative-minded, when it came to designing the collection, she was initially daunted by the limitlessness of her own imagination. “It was really overwhelming in the beginning because I’ve never had that much creative freedom when it comes to designing clothing,” she admits with a shy smile. “Levi’s® gave me so much flexibility and basically took my wild ideas and made them real. It was literally magical.” Once she found her groove, the collection just came together naturally.
"I WAS REALLY INSPIRED BY THE FACT THAT LEVI'S® AND I ARE BOTH FROM THE SAN FRANCISCO AREA, AND I WANTED TO LEAN INTO WHAT MAKES NORTHERN CALIFORNIA SO SPECIAL."
Making a nod to the legendary redwoods, the expansive Pacific ocean, and all of the natural world in between, the collection features earthy hues, cozy-core styling, and a signature woodsy print inspired by the rings of a tree. “I’ve always found that to be such a mesmerizing natural pattern,” she explains about the print. “It’s kind of a beautiful thing that nature creates such a special, intricate pattern.”
The collection includes a versatile jacket that looks like “a cool jacket that you stole from your dad’s closet,” a color block sweater with button details, an easy sweater vest, workwear-inspired pants, a cool-hued skirt and, of course, jeans that she modeled after her favorite vintage pairs.
But, what’s Emma’s favorite piece from the collection?” I am so obsessed with the skirt,” she exclaimed enthusiastically. “It is the perfect length. It is the perfect fit. It is so comfortable. Like, that is my dream skirt. And I mean, every piece is incredible, but that skirt.”
Levi’s® X Crocs
Levi’s® X Crocs
True icons always age gracefully. Since 1853, we’ve stayed committed to creating high-quality denim & timeless designs that have become synonymous with American style and self-expression for generations. Founded in 2002, Crocs has revolutionized the footwear space with their impossibly comfortable clogs that offer a unique blend of style and practicality. Their innovative footwear is known for distinctive designs and unmatched support, making them an ideal choice for people of all ages. Loved by millions across the globe, the brand has established itself as one of the most unique footwear designers of the 21st century.
With shared beliefs in encouraging authentic self-expression, the collaboration was a perfect fit. Combining casual comfort with quality design, the collection consists of three clogs reimagined with the timeless appeal of Levi’s® denim. Drawing inspiration from traditional Japanese craftmanship and denim artistry, the capsule is rooted in style & versatility to appeal to fans around the world and redefine the possibilities of casual footwear.
The first two pairs from the collection are an elevated take on the Crocs All-Terrain Clog. The modified shoe is wrapped in Levi’s® denim fabric and completed with Sashiko stitching – a traditional Japanese embroidery technique. Offered in both navy and bone colorways, the clogs are equipped with adjustable turbo heel straps and utilize rugged outsoles with enhanced tread for increased traction & support. Special features include a Levi’s® Red Tab, button shank detailing, and a Japanese Two-Horse Pull logo on the inner heel. Each pair comes with three premium Jibbitz™, custom made for the collaboration.
The third pair from the collection features a Classic Clog bearing an all over tie-dye print – inspired by the traditional Japanese technique of Shibori dyeing. The shoe comes equipped with heel straps, ventilation ports for added breathability and a red bottom sole. Special features include Levi’s® button shank detailing, a Two Horse-Pull logo on the inner heel and eight custom Jibbitz™ inspired by 60s counterculture and archival Levi’s® graphics.
The Levi’s® x Crocs collaboration launches on September 29th, 2023 in the Levi’s® V&A Waterfront store and on levi.co.za, and will be available for purchase in the Levi’s® Sandton pop-up store on September 30th, 2023.
SHOP THE COLLECTION
Celebrate Your Curves With Levi’s® Curvy Jeans
Celebrate your curves
With Levi’s® Curvy Jeans
Levi’s® knows that confidence goes hand-in-hand with the perfect pair of jeans. But what makes a pair of jeans perfect? We turned to South African women to find out, and they said it’s all about jeans that fit like a second skin, enhancing their curves without gaping at the waist. We heard their voices loud and clear, and proudly introduced Levi’s® Curvy.
Led by Thuli Phongolo, the groundbreaking Levi’s® Curvy 2022 campaign became the biggest women-focused initiative launched by a fashion brand in South Africa—and now it’s back for its 2023 edition. Like many women, Thuli struggled to find jeans that suited her shape. But that all changed when she discovered Levi’s® Curvy jeans.
Simply looking good
just isn’t enough—women
want to feel amazing too
The Levi’s® Curvy range is fabricated with Levi’s® soft fabric technology, resulting in a blend of soft cotton with stretch that offers serious sculpting benefits, without compromising on comfort.
LEVI’S® CURVY HIGH RISE
SUPER SKINNY JEANS
The Levi’s® Skinny Curvy jeans are crafted to hug your shape with precision. Say goodbye to waist gaping and hello to a flawless silhouette! With a high-rise waist, they strike the perfect balance between show stopping style and everyday comfort.
SHOP NOW
LEVI’S® CURVY
SUPER SKINNY JEANS
Specially crafted with curves in mind, the Levi’s® Curvy Super Skinny Jeans are like a second skin that accentuates your figure in all the right places with a mid-rise waist. Whether you’re heading for a casual brunch or dressing them up for a big night out, their versatility makes them the ultimate wardrobe staple.
SHOP NOW
LEVI’S® CURVY
FLARE JEANS
Inspired by the original flare jeans that made waves in the ‘70s, this high-waisted fit is a no-gape zone that flatters your curves and tapers out to a retro-inspired flare. Made for the woman who knows what she wants, the Levi’s ® Curvy Flare jeans offer unmatched comfort while retaining their shape, day after day.
SHOP NOW
LEVI’S® CURVY
STRAIGHT JEANS
Levi’s® Curvy Straight Jeans are the perfect blend of style and functionality, with a classic straight leg for everyday wear. Tailored with curves in mind, they’re crafted with a blend of cotton and stretch to keep you feeling confident and stylish wherever you go.
SHOP NOW
Levi’s® Curvy jeans are available in Levi’s® sizes 24 – 38 (a normal SA size
28 – 42) in a variety of light, mid and dark washes and fashion finishes.
SHOP NOW
The Levi’s® Curvy range can be purchased online, at select retailers and at Levi’s® stores nationwide. For more information about the Levi’s® Curvy range follow @levis_africa on Instagram and @Levis.South.Africa on Facebook.
Levi’s Presents the Oldest 501 Hunt
Stüssy & Levi’s®
Levi’s® Launches the next iteration of buy better, wear longer
INTRODUCING LEVI’S® GOLD TAB™
Levi’s® introduces Lady Du in I Shape My World
LEVI’S® CURVY JEANS THE JEANS THAT CELEBRATE YOUR CURVES