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Elementor #6363

DENIM CARE 101: HOW TO MAKE YOUR LEVI’S® JEANS LAST

We love denim every wash, every fit, every fade. Whether it’s a fresh pair of 501® Originals or
your go-to skinnies, the right care routine keeps your jeans looking and feeling better for longer.Washing your denim isn’t complicated, but it is something worth doing right. Too much washing, too hot, the wrong detergent these little things can add up over time, fading colour, breaking down fibres, and shrinking shape.

No. 1 FEW WASHES

Reserve full washes for when your jeans are visibly soiled or have lost their original fit. In between, spot-clean by gently dabbing with a mild detergent and damp cloth. It preserves fabric, extends wear, and keeps your denim looking new.

No.2 GENTLE WASHING

Opt for your machine’s gentle or delicate cycle to minimize abrasion—and if you can, handwash instead. This reduces stress on fibers, preserves color and shape, and helps even your premium denim last significantly longer.

No. 3 AIR DRY

Avoid the tumble dryer—its heat and tumbling friction quickly wear down fibers and fade color. Instead, air-dry your jeans flat or hang them up (out of direct sunlight) to keep them lint-free, vibrant, and long-lasting

HOW DO YOU WASH JEANS FOR THE FIRST TIME ?

When washing just-ripped-the-tag-off new jeans, especially dark-wash denim, keep them completely separate from your other wash loads (for the first few) to avoid dye transfer. Turn them inside out and choose a cold, gentle wash—either by hand or on a delicate machine setting—with a mild detergent. Finally, skip the dryer: reshape and air-dry your jeans away from direct sunlight to prevent shrinkage and preserve their rich color.

HOW TO WASH JEANS PROPERLY?

Whether you’re new to denim scene or a die-hard fan, here’s your 6-step cheat sheet to keeping your jeans looking their best.

Tip No. 1 – Turn Inside Out & Secure Closures

When you finally do need to throw your jeans in the washer, here’s the best way to prep them. First, always make sure to turn your jeans inside out. This simple (but usually neglected) step protects the outer color from fading and minimizes direct contact with chemicals and detergents and zip or button all closures to protect the outer surface and prevent snags.

Tip No. 2 – Cold Water & Gentle Cycle
Always use cold water on a delicate or gentle setting (or handwash) to minimize shrinkage, fading, and fabric stress.

Tip No. 3 – Use Mild Detergent & Skip Softeners
Machine-washing denim—especially colored and dark washes—demands extra care. Regular detergents can strip black and dark jeans of their rich hues, so opt for a mild, color-safe formula designed to protect darker fabrics. Our 150+ years of experience confirms it makes all the difference.

Tip No. 4 – Don’t Overload the Washer
Give your jeans room to move freely. Overcrowding creates excessive friction and accelerates wear.

Tip No. 5 – Skip The dryer
One of the quickest ways to ruin your jeans?
The tumble dryer. Heat and friction inside the drum wear down fibres and fade colour fast. Instead, air dry your jeans flat or on a hanger ideally out of direct sunlight. Less lint, less fade, more wear.

Tip No. 6 – Wash less. Wear more
It’s worth repeating, washing less is better. Each wash takes a little life out of your denim. Stretch out the time between washes by treating stains, steaming instead of washing, or airing them out. When you do wash, do it with care.

HOW TO DRY JEANS PROPERLY?

Now that we’ve gotten the washing out of the way, let’s talk about how you should dry your denim. (This part’s just as important!) All you have to remember are these two words: AIR. DRY. Using the dryer can damage denim, as well as shrink it. Air drying helps preserve the fit, color and fabric.   First, hang your jeans inside out to protect the outer surface from dust and potential fading from indirect sunlight. (And again, choose the shadiest area possible.) Another great option for air drying is to use a drying rack, which allows air to circulate around the jeans and speeds up the drying process. Our last tip for drying jeans is to avoid humid areas, since humidity keeps moisture in and can lead to musty odors—and nobody wants that.